Panel discussion with Linkshare, figleaves.com, ice.com, hotels.com and Bol.com about using innovative technologies for creating the right online experience.
Learnings:
– integrate soc media in your total strategy, not only in e-marketing part
– goal: show/see what your friends think of the products
– forsee budget for innovation even without roi, just try/test it out and measure and adjust
-continuous testing
– examples innovtion in hotels.com: virtual vacations, integration with Facebook, iPhone app.
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