Panel discussion with Linkshare, figleaves.com, ice.com, hotels.com and Bol.com about using innovative technologies for creating the right online experience.
– integrate soc media in your total strategy, not only in e-marketing part
– goal: show/see what your friends think of the products
– forsee budget for innovation even without roi, just try/test it out and measure and adjust
– examples innovtion in hotels.com: virtual vacations, integration with Facebook, iPhone app.