Panel discussion with Linkshare,,, and about using innovative technologies for creating the right online experience.

– integrate soc media in your total strategy, not only in e-marketing part
– goal: show/see what your friends think of the products
– forsee budget for innovation even without roi, just try/test it out and measure and adjust
-continuous testing
– examples innovtion in virtual vacations, integration with Facebook, iPhone app.

Posted by ShoZu